What the Timeline Is
A clear a way of seeing how value behaves across a system, from commitment to cash.
Not how it’s meant to move.
Not how it’s reported.
How it really behaves.
It spans the full system — from supplier to customer, and from commitment to cash. By making behaviour visible, it shows where time is being lost, why performance feels harder than it should, and which constraints truly dictate results.
When Results Drift
Every struggling business shows the same economic symptoms. Cash tightens. Margins erode. Revenue stalls.
Cash
Cash Tightens
Receivables slow and queries increase.
Inventory builds faster than it turns. Payment pressure moves upstream. Working capital absorbs delay.
Margin
Margin Erodes
Rework and inefficiencies increase. Small process losses compound daily. Contribution falls before causes are visible. Costs rise faster than value delivered.
Revenue
Revenue Stalls
Lead times extend beyond expectation. Delivery reliability weakens. Customers hesitate or reduce orders. Growth slows despite effort.
One Timeline. Two Expressions.
The Material side
This is where raw materials are transformed into saleable product. As transformation takes place, time is consumed. Some of that time creates value. Some of it does not.
Waiting, batching, rework, downtime and unnecessary work stretch elapsed time without increasing output. Product velocity and value-adding ratio determine how efficiently material becomes sellable goods.
The way time is consumed here shapes economic performance
The Money side
This is the financial expression of that same elapsed time.
From supplier terms, through work-in-progress and invoicing, to payment collected, money follows the pace of transformation. When the Timeline stretches, cash is tied up, margin erodes and sellable capacity is constrained. When the Timeline compresses, cash accelerates, margin strengthens and revenue potential expands.
There is only one governing variable: elapsed time.
Timeline Evaluation
Timeline Evaluation captures the economic reality of your system.
It is a disciplined, time-based assessment of how cash, margin and revenue are being shaped by the way the system actually runs. Every lever is captured the same way:
What is happening now.
What it should look like.
The time gap.
The monetary value of that gap.
If it cannot be translated into time and money, it does not belong.
The Evaluation quantifies opportunity across three economic drivers:
Inventory, invoicing lag, WIP dwell, finished goods ageing, AR effectiveness.
Cash
Rework and scrap, variation cost, expediting, cost variance, order acceptance discipline.
Margin
Constraint availability, quality at the constraint, speed loss, unnecessary work at the constraint.
Revenue
At the end of the Evaluation, leadership has a quantified view of recoverable cash, protectable margin and expandable revenue, together with a clear economic baseline for structured intervention and commercial alignment.
Applying the Timeline System by Scale
The appropriate scale depends on the magnitude and persistence of distortion inside the system.
How Transformations Evolve
The 6E Model™ describes how transformation is led and embedded, not just how it is designed.
It reflects a simple reality: change only holds when leadership behaviour, system understanding, and execution discipline stay aligned over time.
Together, the 6E Model™ provides the leadership structure that allows Timeline-led transformation to endure — beyond the initial intervention.
Engage
Secure stakeholder buy-in and establish clarity of intent
Evaluate
Understand how the system actually behaves before acting
Enable
remove constraints, build capability, and develop the plan
Execute
Deliver the plan decisively in the real system
Embed
Make the new ways of working the normal way of working
Ensure
Sustain progress and prevent regression over time
Timeline90 is a focused, time-bounded reset that turns clarity into economic movement.
Most organisations don’t need another programme. They need control, direction and disciplined execution under real operating conditions. Timeline90 restores operating grip and sharpens intent - quickly.
Over 90 days, Timeline90:
Focuses leadership attention on the constraint shaping performance
Restores flow and decision discipline where drift has crept in
Converts insight into measurable economic movement
Creates visible traction without overwhelming the system
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Timeline360 is a full-system performance transformation aligned to strategic intent.
When performance needs reshaping at structural level, incremental resets are not enough. Timeline360 realigns decision making, flow, capability and operating cadence across the enterprise.
Through structured deployment, Timeline360:
Redesigns system architecture around strategic intent
Aligns resource capability and capacity with commitment
Embeds disciplined performance cadence and accountability
Lifts margin, throughput and resilience at structural level
A full operating-cycle transformation.
Applied over approximately 360 days, this is structured, enterprise-level performance work.
It addresses the structural constraints that keep performance below its potential — across cash, margin, throughput and management cadence.
The objective is to move the system materially closer to its strategic intent.
Decision-making and sense-making become disciplined and aligned.
Resource capability and capacity are deliberately matched to commitment.
Performance management establishes a clear operating tempo that supports goal achievement.
This is sustained, structural movement — not incremental adjustment.
Measured. Embedded. Durable.